India’s influencer marketing industry is witnessing rapid expansion and professionalization. The sector, valued at around ₹3,600 crore in 2024, is projected to grow by nearly 25% in 2025, reflecting how…
YouTube has recently announced a significant expansion of its Shopping Affiliate Program in India by partnering with two major beauty and lifestyle retailers, Nykaa and Purplle. This move is designed…
Social media has become one of the most powerful tools for businesses and creators to connect with audiences. But managing campaigns across multiple platforms — from content creation to scheduling,…