The India DigiPlus Awards 2025 showcased a clear message—Indian marketing is entering a new era powered by MarTech, artificial intelligence, and the explosive rise of quick-commerce. What once seemed like…
As artificial intelligence continues to redefine marketing strategies worldwide, one truth stands firm — no matter how advanced algorithms become, human creativity and empathy remain irreplaceable. While AI can analyze…
India’s food and beverage landscape is witnessing a major transformation. With growing health consciousness, changing dietary preferences, and celebrity-driven campaigns, protein-centric marketing has emerged as the next big trend.
From McDonald’s…
India’s festive season is more than just a time for lights, colours, and celebrations — it’s a billion-dollar opportunity for brands. Every year, companies across sectors — from FMCG to…