India’s advertising landscape is evolving faster than ever. As brands chase the attention of a tech-savvy and mobile-first population, digital platforms are now the heartbeat of marketing. From social media…
Microsoft has announced a major organizational shift that highlights the growing importance of artificial intelligence (AI) and its integration with marketing and customer engagement. This restructuring marks a significant step…
Google has officially introduced a new suite of AI-powered advertising tools in India, marking a turning point for the country’s digital marketing landscape. With India being one of the fastest-growing…
Hakuhodo Data Labs has announced the launch of AI Agentic Flows, a new feature integrated into its self-serve media optimisation platform, e-Genie. The tool is designed to help brands advertising…
In today’s digital marketing landscape, personalization has moved far beyond simply addressing a customer by name. Businesses are now leveraging agentic AI frameworks and hyper-personalization strategies to deliver dynamic, context-aware,…
Amazon Web Services (AWS) has announced that 50% of Australian businesses are now regularly using artificial intelligence (AI), marking a significant milestone in the country’s digital transformation. This development underscores…
HCLTech’s software division launched HCL Unica+, an AI-powered marketing technology (martech) platform designed to address the unique challenges of India’s diverse, multi-lingual market. With the Indian martech industry projected to…
In a major shake-up in the AI landscape, Google’s Gemini app has overtaken ChatGPT in global popularity, thanks to its innovative Nano Banana AI image-editing tool. Since its launch in…