HCLTech’s software division launched HCL Unica+, an AI-powered marketing technology (martech) platform designed to address the unique challenges of India’s diverse, multi-lingual market. With the Indian martech industry projected to reach nearly $94 billion by 2030, Unica+ is strategically positioned to help enterprises capitalize on this growth.
What Is HCL Unica+?
HCL Unica+ is an AI-first platform capable of managing 500 million customer accounts and handling 1.4 billion potential touchpoints across 28 languages. It enables brands to deliver hyper-personalized, data-driven marketing at scale, fostering trust and engagement in a digitally connected population of over 800 million internet users.
Key Features
- AI-Driven Insights: Uses artificial intelligence to analyze customer behavior and preferences, allowing brands to anticipate needs and deliver relevant experiences.
- Multi-Language Support: Ensures personalized communication across India’s diverse linguistic landscape.
- Scalability: Designed to handle large-scale operations for enterprises with vast customer bases.
- Integration Capabilities: Seamlessly integrates with existing marketing tools and platforms to enhance overall marketing efficiency.
Strategic Partnerships
HCLTech has collaborated with leading technology partners to enhance Unica+:
- OpenAI: Driving large-scale enterprise adoption of generative AI technologies.
- AMD: Supporting enterprise digital transformation with AI, cloud, and digital solutions.
- Salesforce: Expanding adoption of agentic AI services for enterprises.
These alliances strengthen Unica+’s capabilities and ensure access to cutting-edge AI innovations.
Industry Impact
Unica+ is already deployed by leading Indian enterprises, managing vast customer accounts and interactions. It enables marketers to understand evolving customer needs and deliver experiences that build trust, engagement, and loyalty.
Future Outlook
As India transitions from the Attention Economy to the Intelligence Economy, platforms like HCL Unica+ are poised to shape the future of marketing. By leveraging AI to deliver personalized and relevant experiences, Unica+ empowers brands to foster lasting customer relationships, driving growth and innovation in the martech sector.
