Hakuhodo Data Labs has announced the launch of AI Agentic Flows, a new feature integrated into its self-serve media optimisation platform, e-Genie. The tool is designed to help brands advertising on marketplaces and quick commerce platforms maximize returns through automation and intelligent decision-making.
Smarter Media Optimization
AI Agentic Flows introduces a suite of automation capabilities that go beyond standard campaign management. It can:
- Dynamically reallocate budgets toward high-performing channels or products.
- Automatically adjust ad bids in real time for better efficiency.
- Pause under-performing SKUs to minimize wasted spend.
- Amplify visibility for products showing strong sales or review signals.
This makes campaign management less manual, while ensuring that marketing investments are constantly aligned with real-time performance data.
Impact on Performance
Early results suggest that brands using AI Agentic Flows can achieve over 15% improvement in campaign performance and reduce manual reporting workloads by nearly 30%. For businesses managing large product catalogs across multiple marketplaces, these gains can significantly improve both operational efficiency and return on ad spend.
Why It Matters
The launch comes at a time when brands are under pressure to deliver more with fewer resources. As e-commerce and quick commerce continue to expand in India, marketers face increasing complexity in managing large numbers of SKUs, dynamic consumer behavior, and competitive ad spaces. AI Agentic Flows provides a solution by combining automation with intelligence, helping marketers make “every rupee work harder.”
The Bigger Picture
AI-driven tools like Agentic Flows are reshaping the future of marketing by:
- Freeing up human teams to focus on creative and strategic tasks.
- Delivering real-time insights that can influence sales and inventory decisions.
- Raising the bar for efficiency across the industry, compelling other martech providers to innovate.
With AI Agentic Flows, Hakuhodo Data Labs is positioning itself at the forefront of AI-powered marketing innovation. By simplifying complex marketplace advertising and delivering measurable performance improvements, the tool is set to become a key asset for brands navigating India’s fast-evolving digital commerce landscape.
