India’s food and beverage landscape is witnessing a major transformation. With growing health consciousness, changing dietary preferences, and celebrity-driven campaigns, protein-centric marketing has emerged as the next big trend.
From McDonald’s…
The Reserve Bank of India (RBI) has recently increased its gold holdings while reducing investments in U.S. Treasury securities and dollar-denominated assets. This shift marks a significant recalibration in India’s…
India’s influencer marketing industry is witnessing rapid expansion and professionalization. The sector, valued at around ₹3,600 crore in 2024, is projected to grow by nearly 25% in 2025, reflecting how…
India’s food processing sector is witnessing a remarkable transformation, with processed potato products emerging as a major export success story. According to recent reports, India’s exports of potato-based snacks —…
In a festive blend of technology and tradition, Coca-Cola India has partnered with Google to launch an innovative AI-powered Diwali campaign titled “Festicons.” The campaign leverages Google’s Gemini image-generation technology…
India is poised to emerge as one of the strongest engines of global economic expansion, with estimates suggesting it will contribute around one-fifth (≈20%) of global GDP growth in the…
India is taking a giant leap in renewable energy as part of its climate commitments under COP28, announcing an ambitious target of 700 GW of renewable capacity by 2030. This…
Marketing today isn’t just about selling — it’s about standing for something. In an era where consumers are more conscious, connected, and value-driven than ever before, brands are realizing that…
India’s digital transformation has reached a remarkable milestone. The Reserve Bank of India (RBI) Governor recently revealed that nearly 85% of all digital transactions in India are now processed through…
The Advertising Standards Council of India (ASCI), the country’s advertising watchdog, has taken a major technological leap by introducing Artificial Intelligence (AI) and Machine Intelligence (MI) tools to monitor and…