In a festive blend of technology and tradition, Coca-Cola India has partnered with Google to launch an innovative AI-powered Diwali campaign titled “Festicons.” The campaign leverages Google’s Gemini image-generation technology…
India is poised to emerge as one of the strongest engines of global economic expansion, with estimates suggesting it will contribute around one-fifth (≈20%) of global GDP growth in the…
India is taking a giant leap in renewable energy as part of its climate commitments under COP28, announcing an ambitious target of 700 GW of renewable capacity by 2030. This…
Marketing today isn’t just about selling — it’s about standing for something. In an era where consumers are more conscious, connected, and value-driven than ever before, brands are realizing that…
India’s digital transformation has reached a remarkable milestone. The Reserve Bank of India (RBI) Governor recently revealed that nearly 85% of all digital transactions in India are now processed through…
The Advertising Standards Council of India (ASCI), the country’s advertising watchdog, has taken a major technological leap by introducing Artificial Intelligence (AI) and Machine Intelligence (MI) tools to monitor and…
Netcore Cloud has announced the launch of the Agentic Marketing 2025 summit, scheduled for October 30, 2025, in Mumbai. Organized in collaboration with Google Cloud and curated by ETBrandEquity, the…
LG Electronics India created history with its much-anticipated IPO, marking one of the most successful listings of 2025. The company’s shares made a spectacular debut, soaring nearly 50% on listing…
India’s advertising landscape is evolving faster than ever. As brands chase the attention of a tech-savvy and mobile-first population, digital platforms are now the heartbeat of marketing. From social media…
In a world increasingly powered by electric vehicles, renewable energy, and advanced electronics, rare earth elements (REEs) have quietly become the backbone of modern industry.
From smartphone screens to defense systems,…