Microsoft has announced a major organizational shift that highlights the growing importance of artificial intelligence (AI) and its integration with marketing and customer engagement. This restructuring marks a significant step…
Google has officially introduced a new suite of AI-powered advertising tools in India, marking a turning point for the country’s digital marketing landscape. With India being one of the fastest-growing…
India’s national AI initiative, BharatGen, is taking a bold approach in the artificial intelligence race by focusing on Small Language Models (SLMs) instead of chasing only massive large language models.…
OpenAI has introduced a new feature called “Instant Checkout”, which allows users to make purchases directly within ChatGPT. Instead of being redirected to external websites, users can now browse, choose,…
Hakuhodo Data Labs has announced the launch of AI Agentic Flows, a new feature integrated into its self-serve media optimisation platform, e-Genie. The tool is designed to help brands advertising…
As India enters its vibrant festive season, retail brands are turning to Artificial Intelligence (AI) to transform how they connect with consumers. From Diwali shopping sprees to festive gadget launches,…
Samsung has kicked off India’s festive shopping season with its “Vision AI” campaign, showcasing a lineup of smart TVs and connected devices powered by artificial intelligence. The campaign is designed…
Google has unveiled a new suite of AI-driven advertising tools specifically designed to meet the needs of Indian businesses and marketers. The rollout reflects the rapid adoption of artificial intelligence…
As artificial intelligence continues to reshape industries and workplaces globally, the question of what uniquely human skills will remain essential has become increasingly urgent. The Indian Institute of Management Bangalore…
In today’s digital marketing landscape, personalization has moved far beyond simply addressing a customer by name. Businesses are now leveraging agentic AI frameworks and hyper-personalization strategies to deliver dynamic, context-aware,…