The Indian School of Business (ISB) has launched the AI Factory, a pioneering initiative aimed at transforming cutting-edge artificial intelligence research into market-ready, scalable solutions. This move marks a significant…
The Indian digital marketing landscape in 2025 is witnessing a transformative blend of innovation and inclusivity. With over 800 million internet users, brands are no longer relying on one-size-fits-all approaches.…
As artificial intelligence continues to redefine marketing strategies worldwide, one truth stands firm — no matter how advanced algorithms become, human creativity and empathy remain irreplaceable. While AI can analyze…
In the fast-evolving digital landscape, Meta Platforms — the parent company of Facebook, Instagram, and Threads — is redefining how brands connect with audiences. The company has unveiled a new…
India’s food and beverage landscape is witnessing a major transformation. With growing health consciousness, changing dietary preferences, and celebrity-driven campaigns, protein-centric marketing has emerged as the next big trend.
From McDonald’s…
India’s influencer marketing industry is witnessing rapid expansion and professionalization. The sector, valued at around ₹3,600 crore in 2024, is projected to grow by nearly 25% in 2025, reflecting how…
In a festive blend of technology and tradition, Coca-Cola India has partnered with Google to launch an innovative AI-powered Diwali campaign titled “Festicons.” The campaign leverages Google’s Gemini image-generation technology…
Marketing today isn’t just about selling — it’s about standing for something. In an era where consumers are more conscious, connected, and value-driven than ever before, brands are realizing that…
The Advertising Standards Council of India (ASCI), the country’s advertising watchdog, has taken a major technological leap by introducing Artificial Intelligence (AI) and Machine Intelligence (MI) tools to monitor and…
Netcore Cloud has announced the launch of the Agentic Marketing 2025 summit, scheduled for October 30, 2025, in Mumbai. Organized in collaboration with Google Cloud and curated by ETBrandEquity, the…