Mondelez International — the global snack giant behind Oreo, Cadbury, Milka, and other household brands — has begun using a sophisticated generative AI system to dramatically reduce its marketing production…
The streaming revolution that began with convenience has quietly transformed into something far more complex — and far more invisible. We no longer simply choose what to watch. Increasingly, AI…
In a world overflowing with hyper-real content, fact-checks, data-driven ads, and relentless online scrutiny, consumers are quietly longing for something else: escape. Not the superficial kind, but emotional refuge —…
The India DigiPlus Awards 2025 showcased a clear message—Indian marketing is entering a new era powered by MarTech, artificial intelligence, and the explosive rise of quick-commerce. What once seemed like…
In the last decade, India’s financial technology sector has transformed how people pay, borrow, invest, and insure. From UPI to neobanks to digital lending apps, fintech has become part of…
Sony Interactive Entertainment has unveiled its newest global marketing campaign — “It Happens on PS5” — marking five years since the launch of the PlayStation 5 console. The campaign takes…
A quiet revolution is unfolding in the global economy — one powered not by industrial machines or human labor, but by algorithms. From Wall Street to e-commerce platforms, artificial intelligence…
Google has supercharged its Maps experience for Indian users with the integration of its powerful AI model Gemini and a set of India-first features designed to make navigation, exploration, and…
Coca-Cola has given its legendary “Holidays Are Coming” campaign a futuristic twist this season — powered by advanced Artificial Intelligence. The beverage giant has blended technology with creativity to reimagine…
Social media has evolved far beyond selfies and dance challenges — it’s now a classroom disguised as entertainment. The latest digital trend, “edutainment,” blends education with entertainment, turning short-form videos…